Yanker Tool - 5th Wheel Puller Tool
Yanker Tool is a patented tool that helps semi truck drivers release the 5th wheel pin, a task that can lead to injuries in the freight transportation industry. Prior to working with our agency, Tom, the founder of Yanker Tool, did not have a strong brand or storefront, and only had a basic website with PayPal links and no online presence.Yanker Tool was facing several key challenges in the market.
The company had no brand identity, no marketing materials, and a basic website that offered limited functionality and no optimal call-to-action (CTA) to drive sales. Additionally, the website had a confusing layout, and it was difficult for customers to navigate and find the products they were looking for.
The Process
From Concept to Conversion
Creating a Strong Brand Identity for Yanker Tool
To create a memorable and recognizable brand identity, we designed a new logo for Yanker Tool. We used a safety yellow color to signify caution, and incorporated an image of the Yanker Tool itself as the primary feature of the logo. The use of a bold, sans-serif font also contributed to the logo’s simplicity and readability. To further enhance the logo’s brand recognition, we added the tagline “Easier, Safer. Better.” which emphasizes the benefits of using the Yanker Tool.
Overall, the new branding and logo design have helped Yanker Tool establish a stronger brand identity, which has increased brand recognition and trust among its target audience.
Increases Online Sales with Optimized Shopify Storefront
we first identified the need for a complete overhaul of the online store. Yanker Tool’s previous website had only basic PayPal links to their products, which made the purchasing experience difficult for customers. We recommended migrating to Shopify, a more robust and user-friendly e-commerce platform, to provide a better customer experience and increase sales.
Overall, the new branding and logo design have helped Yanker Tool establish a stronger brand identity, which has increased brand recognition and trust among its target audience.
Boosting Industry Authority and Driving Organic Traffic Through Niche SEO Content
The SEO strategy has resulted in Yanker Tool becoming an authority in the industry, with the article we created on the differences and applications of fixed vs sliding fifth wheels receiving high traffic and engagement. This has translated into higher search engine rankings and increased brand recognition within the industry.
The Results
Over the course of three years, Yanker Tool experienced a 40% increase in sales in the first year, 80% increase in the second year, and 40% increase in the third year. The rebranding and web design efforts led to a more professional appearance and improved user experience. The addition of video content and product images provided customers with a better understanding of the product, which helped to build trust and increase conversions.
Through the combination of e-commerce strategy, web design, branding, and SEO efforts, Yanker Tool was able to transform from a small business with a basic website to an established brand with a strong online presence and significant sales growth.