In an era where digital presence is paramount, Affordable Signs and Lighting recognized the need to establish their footprint in the online landscape. Teaming up with MKE Digital, they embarked on a journey to revamp their digital identity, aiming to connect with customers seamlessly and amplify their visibility.
Direct Communication Channels:
Recognizing the value of direct communication, Affordable Signs and Lighting ensured that their website prominently displayed contact information, encouraging customers to reach out with inquiries, feedback, or requests for quotes. By facilitating direct communication, they aimed to foster trust and establish a personalized connection with their audience.
Review Funnel Implementation:
Realizing the importance of customer feedback and online reputation, Affordable Signs and Lighting made a strategic decision to prioritize Google reviews, an aspect they had previously overlooked. Understanding that positive reviews can significantly impact their credibility and visibility, they partnered with MKE Digital to implement a review funnel on their website.