By using the right keywords in your content, you can attract visitors who are already interested in what you have to offer. This targeted traffic is more likely to convert into leads and sales than random visitors who stumble across your site.
Drives Targeted Traffic to Your Website
Optimizing your website’s content with the right keywords can improve its search engine ranking, making it more visible to potential customers. By identifying high-volume, low-competition keywords, you can create content that appeals to your target audience while also improving your website’s search engine ranking.
1. Short-tail Keywords
These are broad keywords that consist of one or two words. They have a high search volume and are highly competitive. Examples of short-tail keywords include “shoes,” “digital marketing,” or “travel.”
2. Long-tail Keywords
These are specific keywords that consist of more than two words. They have a lower search volume but are more targeted and have a higher conversion rate. Examples of long-tail keywords include “women’s running shoes,” “local digital marketing agency,” or “best hotels in Paris for couples.”
Short-tail keywords vs. long-tail keywords:
Short-tail keywords have a higher search volume and are more competitive, while long-tail keywords have a lower search volume but are more targeted and have a higher conversion rate.
3. Branded Keywords
These are keywords that include a specific brand name or product. Branded keywords are highly targeted and can have a high conversion rate. Examples of branded keywords include “Nike shoes,” “iPhone accessories,” or “Coca-Cola.”
Product Keywords: These are keywords that describe a specific product or service. Product keywords are highly targeted and can have a high conversion rate. Examples of product keywords include “blue suede shoes,” “digital marketing software,” or “luxury hotels in Paris.”
Branded keywords vs. non-branded keywords
Using branded keywords can be beneficial in targeting people who are already familiar with your brand and are more likely to convert. Branded keywords are also less competitive than non-branded keywords. However, using non-branded keywords can attract new customers who are not yet familiar with your brand and increase your brand awareness. Non-branded keywords are also more competitive and can be more challenging to rank for.
4. Geotargeted Keywords
These are keywords that include a specific location. Geotargeted keywords are highly targeted and can attract local customers. Examples of geotargeted keywords include “New York pizza,” “Los Angeles SEO agency,” or “London hotels.”
5. LSI Keywords
LSI stands for “latent semantic indexing,” which refers to related keywords or phrases that are semantically related to the main keyword. LSI keywords can help search engines understand the context of a web page and improve its search engine ranking. Examples of LSI keywords for the keyword “digital marketing” include “SEO,” “social media marketing,” or “content marketing.”
6. Informational keywords
These keywords do not have any commercial intent and are used by people who are still in the research phase. Examples of informational keywords include “how to start a blog” or “benefits of yoga.”
7. Commercial keywords
These keywords have a higher commercial intent and are used by people who are in the consideration phase. Examples of commercial keywords include “best running shoes for women” or “digital marketing services.”
8. Transactional keywords
These keywords have the highest commercial intent and are used by people who are in the decision-making phase. Examples of transactional keywords include “buy Nike running shoes” or “digital marketing agency pricing.”
Informational keywords vs. commercial keywords vs. transactional keywords
In summary, informational keywords are used to attract people who are in the research phase, commercial keywords are used to attract people who are in the consideration phase, and transactional keywords are used to attract people who are in the decision-making phase. It’s important to use all three types of keywords in your SEO strategy to target people at different stages of the buyer’s journey and increase your chances of conversions.
businesses should consider using a variety of keyword types when developing an effective SEO strategy. By using a combination of short-tail, long-tail, branded, product, geotargeted, LSI, Informational, commercial transactional keywords businesses can attract a broad audience while also targeting specific, high-value customers.